There are numerous different ways companies can attack the only marketing game. With so many different choices often times companies struggle to understand what marketing strategy will be the most beneficial for them and their employees as well as what strategy will yield the best return on investment. Today, I want to help you guys understand the best type of online marketing for local businesses, SEO. Search engine optimization is by far the most lucrative and beneficial type of online marketing that a local company can invest in. There are more than just a few reasons why SEO is the best and why it will help you demolish your online marketing goals.
People Trust Organic Listings
SEO is organic, people trust organic things. The reason I bring this up is because nobody clicks on Google or search engine ads. Think about it, how many times have you went to Google, searched a term, and then clicked on one of the ads listed at the top? Almost never right? Well, your not alone, very few people ever click on ads because they realize that somebody paid to be there and that seems to be less
SEO is organic, people trust organic things. The reason I bring this up is because nobody clicks on Google or search engine ads. Think about it, how many times have you went to Google, searched a term, and then clicked on one of the ads listed at the top? Almost never right? Well, your not alone, very few people ever click on ads because they realize that somebody paid to be there and that seems to be less trust worthy and authoritative than organic listings which are there because they are the most relevant in Google’s eyes. Here a few SEO stats that should help persuade you from PPC and AdWords campaigns to Organic SEO.
- 3% of Clicks go to adds
- 32% of clicks go directly to first organic listing
- 75% of clicks go to top 5 results overall
More for your Dollar
At the end of day, local business owners and goal setters like yourself want the most bang for your buck, this isn’t a bad thing, it is just simply the truth. It’s the truth because most business owners work their tale’s off for every single dollar they make, so why shouldn’t you get your moneys worth when it comes to online marketing. Well, with a good agency SEM will do this for you. The reason that this type of marketing approach is a better investment is because it lasts forever. When someone optimizes your website it is there for good unless you change it, meaning if a consultant ranks you in the number one position you will most likely stay there till you change it or someone else does the work to out rank you. On the other hand, with PPC you pay to be listed at the top for every search term and the minute you stop sending the search engines your checks your website will vanish and nobody will ever find it unless you reinvest in a good SEO.
Can I crush my Goals Quickly with SEO?
As the old ad age goes, nothing worth having comes easy, and this is often the case when trying to optimize and rank a site on Google. Especially if you are trying to compete and rank for a highly competitive term. However, after the work is put in it will be an investment that continues to pay out every single day. While SEO is not easy and takes an expert to complete, in the end, it will be worthwhile for your local business to rank highly for the best keywords as it will bring more and more traffic to your site every single day.
How to Pick an SEO agency to destroy your online goals.
Well simply speaking, search ” your city seo” and the first person to pop up is probably the best SEO in your area for obvious reasons, if you catch my drift. However, if you’re looking for an SEO Expert who can accomplish your goals quickly in State College, Altoona, or Johnstown PA, check out Allegheny Mountain SEO. They have done optimization on several of my sites and have been nothing but impressed.
Can they help me reach MY goals?
Overall, they offer the best Johnstown PA SEO Company, Altoona PA SEO, and State College SEO available for any local business in the central PA area. They can certainly help you create momentum to tackle any of your online marketing needs. These needs could be anything from web design all the way to technical SEO audits, whatever the case may be, their firm will have you covered. To conclude, stop wasting time, if you need a Johnstown PA SEO company, check them out and you won’t be disappointed.
Check out this video for more on the subject