With the start of the new year, we found a national SEM agency ready to take it to new levels this year. Read more below about Uncommon Columbia SEM
With the advent of the Internet, the economic landscape has drastically changed. Some marketing methods that used to work are now dead or dying. New methods of reaching your customers are spawning everywhere; and most importantly, your potential customers are quickly adopting such mediums. The real question is – are you willing to let go of old marketing dogma and strategies and accept that risk that you may be left behind? One of the newest ways of reaching your potential customers is local search marketing.
What Is Local Search Marketing?
If you ask different people the question, “what exactly is local search marketing?”, then you will probably get different answers. One reason for this is because local search marketing is a relatively new concept. But for the sake of simplicity, let this article define local search marketing in a broad and simple way.
Local search marketing is all about using the search engines (or any search tool or app) to gain new customers for your local business. Let’s just put it that way. It’s sweet and easy to understand. Let’s get an example to make it even easier to appreciate.
An example of local search marketing is a customer searching for something like “Coin-operated laundry service Colton, California”. In this example, it’s clear that a customer is looking for a business within a specific location. In case you missed it, this is a huge potential for your business.
Importance Of Local Search Marketing
In the example above, it’s pretty clear why local search marketing is important. It simply boils down to this – if you business does not show up in local search results, then your customer will go to a competitor of yours that is listed in the local search results. This is just the broad stroke idea, now let’s explore the importance of local search marketing in a finer detail. Uncommon Columbia SEM plans to extend their reach into the Columbia SC SEO arena as well.
* Search Result Listing – while phone books and yellow pages still exist, the use of such mediums is on the decline. On the other hand, more and more people are using search engines to find anything from dishwasher repair service to private airplane cleaning. For you as a business owner, this means that focusing on local search marketing will get you listed in the local search results. Ultimately, this could mean more business for you.
* Social Proof – another trend that is on the rise is the level of intelligence of consumers. The days when a consumer simply orders right after a sales pitch is slowly dying. These days, consumers will look for real reviews and testimonials, then decides if it’s worth a purchase. What does this have to do with local search marketing? Let this article explain.
These days, local search engine results will not only give listings, but it comes with testimonials and reviews. This is a great opportunity for you to build trust and confidence, which can easily lead to a sale. That’s why UC-SEM is adding additional services beyond SEO. Click here to check them out
* Mobile Ready – another trend for consumers is the fondness of mobile devices. Okay, let’s step back a bit and imagine doing a search.
Your potential customer would grab his phone, search a local product or service and sees the search results which is – mobile friendly. This means that there is less chance of your customers clicking away after seeing your listing page. Also, you are tapping into the search engine’s efforts to give a better user experience for online visitors.
The Internet economic explosion just started. You probably missed it, but the consumers of today are changing their behavior, especially when it comes to searching for a product or service. Bottom line, if you are not doing any local search engine marketing, then you are simply not showing up in the search engine results. If you are not showing up in the search engine results, then you are already risking the death of your business.